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Can Brad Pitt Break the Celebrity Beauty Brand Curse?

The origin story of every celebrity beauty brand seems to begin on a yacht, at a private dinner or with a winery. It was the latter for Brad Pitt, who unveiled Le Domaine, his genderless skin care brand last week. I spoke to Pitt’s business partner, Marc Perrin, about how optimizing the soil of an […]

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Trends From Trash in the TikTok Age

Angelica Hicks has built a cult following with her witty re-creations of high-fashion outfits made from everyday items in her Brooklyn apartment.

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Best Amazon Sweaters Under $25

As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. Every year at this time, we find ourselves more than ready to start stocking up on fall sweaters — […]

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The cultural highlights we’re looking forward to this autumn — That’s Not My Age

We’ve often wondered why spring gets all the credit for newness. Autumn feels more like the beginning of things as the world returns with renewed vigor from summer’s hiatus and all the best films and exhibitions open. Angela Kennedy and the That’s Not My Age team, round up a selection of exciting cultural debuts and […]

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The Classic Swimwear Styles Designers Say Are Timeless

While my intuition tells me that Natasha Oakley and Devin Brugman need no introduction to the average Who What Wear reader, let me give you a brief rundown anyway. The OG Instagram influencers once known just for their bikini posts launched their own brand of beachwear in 2014. Much like the besties themselves, Monday Swimwear […]

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Must Read: The Final Yeezy Gap and Balenciaga Collection Is Here, What Comes Next for Blumarine

Photo: Courtesy of YZY Gap These are the stories making headlines in fashion on Thursday. Yeezy Gap releases its second — and final — capsule engineered by BalenciagaJust a few days after Ye, the artist formally known as Kanye West, formally and publicly notified Gap via letter that he was terminating their agreement for the […]

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Remo Ruffini on Moncler’s Reset

MILAN — For nearly two decades, Moncler has leaned on dramatic fashion week performances to nudge along the repositioning of its sporty down jacket into a luxury object. Saturday nights’ spectacle in front of Milan’s Duomo cathedral, in the heart of the city, was its most ambitious yet. Nearly 2,000 dancers, including La Scala’s prima […]

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Best Long-Sleeved Dresses From Old Navy 2022

As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. While we love cozying up in matching sweatsuits during the winter months, sometimes we’re inspired to slip into a […]

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Apple Watch Series 8 Review: This Smartwatch Will Be Your New Guardian Angel

Whether you’ve sworn fealty to ‘the Crown’, won’t sweat a bead without your Garmin, or just aren’t that fussed about 24/7 notifications, 2022 is trying its absolute damnedest to convert the smartwatch holdouts into true believers. There’s the gargantuan and delightfully rugged-looking Apple Watch Ultra to consider. Google is finally getting its skin in the […]

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These 8 Fall TikTok Trends Are Going Viral

Now that we’ve already dived into the fall trends that made their way down the runways earlier this year, it’s time to take note of which have made it to the masses. While Instagram curates a feed based on who you follow, TikTok’s algorithm will lead you to fashion people you wish you had been […]

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